Insights for Leading and Growing Your Roofing Company
By: Wayne Vacek One of the most important decisions you make as a roofing business owner is how you structure your sales team. While using 1099 (independent contractor) sales reps can seem attractive—lower overhead, less risk—there’s a reason many of the most stable and profitable roofing companies choose to hire W2 salespeople instead. This isn’t about…
By: Madison Davis If you’re a roofing company owner trying to grow, one of the biggest strategic decisions you’ll face is where to focus your energy: insurance work or retail jobs. Both models can be profitable. Both have their pros and cons, but they require different skills, strategies, and systems to scale. So how do you decide…
By: Wayne Vacek Want to know the secret behind roofing companies that consistently hit their goals, retain great employees, and get top-tier customer reviews? It’s not just better marketing or a killer sales script. It’s culture. Culture isn’t ping-pong tables and pizza parties. It’s the standards you uphold, the behaviors you reward, and the values you live…
Kat is a key advisor to commercial roofing companies navigating growth, succession, and exit strategies. With a background in leveraged finance and investment banking, she brings sharp analytical insight and a deep understanding of the commercial trades sector. Kat works closely with owners and leadership teams of commercial roofing businesses, helping them evaluate strategic options, identify ideal partners, and execute successful transactions. Known for her thorough approach and commitment to client outcomes, Kat has become a go-to resource for companies looking to maximize value and plan for the future in an increasingly competitive industry.
John is a trusted advisor to commercial roofing business owners across the country. With a background that combines strategic business planning and deep M&A expertise, he understands the unique dynamics of the commercial roofing industry — from complex acquisition strategies to workforce challenges. At Founders, John focuses on helping commercial roofing companies evaluate strategic options, whether they’re preparing for a sale, exploring partnerships, or planning for growth. He’s advised leading commercial roofing companies, including Exterior Medics in their sale to Infinity Home Services, and brings a thoughtful, grounded perspective to every engagement.
Madison knows the home services world inside and out – both as an advisor and as a business owner. She covers all residential service businesses for Founders, with special focus on the Roofing and Exterior Services sectors. In addition to her role at Founders, she and her husband own a Window Depot franchise, giving her firsthand insight into the challenges owners face. She specializes in helping roofing and exterior services companies grow and explore exit options.
Wayne works with roofing and other residential services business owners to help them plan and execute successful transitions – whether that’s selling their company or finding the right growth partner. He’s advised several industry leaders, including Ridgeline Roofing & Restoration, and brings a practical, no-nonsense approach to every client conversation.
Exterior Medics has been acquired by Infinity Home Services.
Ridgeline Roofing has been acquired by Bertrum Capital.
Yummy Pools has been recapitalized by Trivest Partners.
C&C Fence has been acquired by Perimeter Solutions Group.