SofterWare, Inc. Acquires MAGIC, Inc.

Founders Investment Banking, LLC (“Founders”) is pleased to announce that MAGIC, Inc. (“MAGIC”) has been acquired by SofterWare, Inc. (“SofterWare”), a leading provider of software solutions to the nonprofit and education industries. Founded in 1998, MAGIC has been at the forefront of combining best-practice fundraising principles with technology. Specifically, MAGIC enables nonprofits to enhance their donor and prospect lists with insights to improve their success with capital, planned, and annual giving campaigns. The combination of the MAGIC team’s donor screening and analytics expertise with DonorPerfect, SofterWare’s advanced fundraising and donor management system, will further position SofterWare as a leader in an industry that continues to be transformed by technology.

“I am thrilled to join the experienced and talented SofterWare team and to bring MAGIC’s reputation of excellent customer service to an even broader customer base,” commented Susan Taylor, President of MAGIC. “The Founders team was especially helpful in guiding us through the entire process. They worked diligently to identify and structure an outcome that not only aligned with the goals of our shareholders, but one that would also allow for continued involvement in future upside. With both SofterWare and MAGIC sharing a passion for providing cost-effective and high quality services, our clients, and the broader nonprofit industry, will see tremendous benefit from the continued creation of technology-driven solutions focused on meeting the specific needs of these organizations.”

“We are very excited about Susan and MAGIC becoming a part of the SofterWare team,” stated Doug Schoenberg, CEO at SofterWare. “We believe donor screening and analytics are at a similar stage to where fundraising software was many years ago. Traditionally, these services have been primarily used by larger nonprofits for major capital campaigns, but we believe there is a great opportunity to use our advanced web-based technology to make MAGIC’s unique tools even more affordable and thus expand its adoption. Our DonorPerfect system has grown to be an industry leader because it provides an easy-to-use web-based set of fundraising tools that are cost-effective and scalable for virtually any nonprofit – from small grass-roots organizations to large multi-chapter national nonprofits. We think MAGIC is really a perfect complement to the tools and services we already offer.”

Founders acted as the exclusive financial advisor to MAGIC shareholders in the transaction. “This sale presents an exciting opportunity for both parties in this increasingly dynamic industry,” indicated Zane Tarence, Managing Director of Founders’ Technology Practice. “I am extremely pleased with the results of the transaction process and believe MAGIC will benefit tremendously from SofterWare’s strong position in the marketplace and depth of technology expertise and resources. By incorporating MAGIC’s donor screening software and service capabilities directly into the already impressive DonorPerfect platform, SofterWare has strengthened its position as one of the dominant players in the nonprofit space.”


MAGIC, Inc. is a leading provider of prospect screening and research services for non-profit organizations. Founded in 1998, MAGIC combines the best data available and a focus on implementation strategies to bring its clients the best research solutions for major, annual, and planned giving campaigns. MAGIC serves thousands of organizations across the country. For more information about MAGIC, please visit or contact Susan Taylor at (877) 546-2442.

About SofterWare

SofterWare, Inc. is one of the largest providers of vertical-market software in North America. In addition to DonorPerfect and DonorPerfect Online fundraising software for nonprofit organizations, the company has leading solutions for child care center management (EZ-CARE2 and EZCare Online), camp management (EZ-CAMP2), and school student information systems (MMS for Schools). SofterWare was founded in 1981 and has over 10,000 clients throughout North America and the world. For more information about SofterWare, please visit or contact Sam Goldenberg at (215) 542-4388.