Founders Investment Banking is pleased to announce the firm and its principals have completed a follow-on growth capital investment in Lake Homes Realty, LLC (“LHR”), a fullservice real estate brokerage focused exclusively on the lake niche. LHR owns and operates LakeHomes.com, the premiere online resource for consumers searching for lake homes and properties in the state of Alabama. The new capital will support the growth of its lake agent team in Alabama and expand its geographic footprint into other Southeastern states.
LHR was established in 2009 by an affiliated holding company of Founders Investment Banking, Digital Media Holdings. A husband and wife management team, Glenn and Doris Phillips, lead the business with a combined 40 plus years of experience at the intersection of technology and real estate. The company’s website, a first in its class, is equipping these consumers with a centralized portal from which to view all MLS lake property listings through an intuitive user interface.
“Before this site, you couldn’t do much lake property research without devoting a lot of weekends to driving to, and around, the various lakes that you may be considering in order to become familiar with each lake’s unique property listings and agents,” Glenn Phillips said. “That is obviously a very inefficient and timely process. With LakeHomes.com, we now have a unique tool for the consumer that saves time and makes the first major steps of the lake property search a much more efficient, enjoyable, and comprehensive process. When that is then combined with our world-class lake expert agents for the subsequent steps of the home search process, we believe that LakeHomes.com represents the only logical place to begin your search for a lake home. And we are seeing consumers vote this way with their time and engagement on the site and with our agents.”
Over the past year, the management team has successfully merged the company’s technology, data, and user interface into a niche brokerage licensed and operational in the state of Alabama. The company has several dedicated lake agents at the larger lake markets in the state, and plans to have dedicated lake specialists on Alabama’s remaining major lakes over the next 12 months. With over 3,600 lake properties across 33 lakes, LakeHomes.com is already the most comprehensive internet source for lake real estate listings in the state.