Founders Advises MoneyUnder30 in Sale to XLMedia

BIRMINGHAM, Ala. (August 22, 2017) – Founders Investment Banking, LLC is pleased to announce that (“MoneyUnder30”) has been acquired by XLMedia PLC (AIM: XLM), a market-leading provider of digital marketing services with operations in over 20 countries.  MoneyUnder30 is a leading personal finance website geared toward ambitious and highly engaged young adults.  The site’s original articles, newsletters, and tools deliver relatable and actionable financial advice that educates and enables its audience to make more informed decisions on credit cards, debt, investing, and a wide variety of other topics.

The acquisition of MoneyUnder30 is firmly in line with XLMedia’s strategy to expand geographically in North America and to expand its footprint in the financial services sector.  MoneyUnder30 complements XLMedia’s recent acquisition of, a Canadian-focused credit card comparison website.  Ory Weihs, Chief Executive Officer of XLMedia, commented, “We are delighted to have extended our North American reach with the acquisition of MU30, which complements our existing publishing assets in the financial services sector.  As a leading personal finance review site, MU30 is a known publisher in the US, and with its existing footprint and brand recognition, it represents an excellent opportunity for XLMedia to increase its North American presence and expand within the financial services market.”

“This is a great opportunity to capitalize upon the foundation that our team has laid,” said David Weliver, Founder and Editor of  “We have a passion for education and see a significant opportunity to expand what we’re currently doing at MoneyUnder30.  XLMedia’s deep bench of talent, performance marketing expertise, and global perspective will enable MoneyUnder30 to extend its reach and solidify its position as a best-in-class financial resource for young adults.  I am excited to join the XLMedia team, but even more excited for our audience.”

Founders Investment Banking acted as the exclusive financial advisor to  “MoneyUnder30’s reputation in the market coupled with XLMedia’s digital marketing know-how make this a very exciting combination,” added Zane Tarence, Managing Director of Founders Investment Banking’s technology practice.  “We believe XLMedia is well-positioned to become a major player in the U.S. within financial services and a number of other targeted verticals.  We’re thrilled for David and his team, and look forward to tracking MoneyUnder30 in the coming months and years.”


About Founders Investment Banking

Founders Investment Banking (Founders) is a merger, acquisition & strategic advisory firm serving middle-market companies. Founders’ focus is on oil and gas, SaaS/software, industrials, internet, healthcare, digital media and industrial technology companies located nationwide, as well as companies based in the Southeast across a variety of industries. Founders’ skilled professionals, proven expertise and process-based solutions help companies access growth capital, make acquisitions, and/or prepare for and execute liquidity events to achieve specific financial goals. In order to provide securities-related services discussed herein, certain principals of Founders are licensed with M & A Securities Group, Inc. or Founders M&A Advisory, LLC, both members of member FINRA & SiPC. M&A Securities Group and Founders are unaffiliated entities. Founders M&A Advisory is a wholly-owned subsidiary of Founders. For more information, visit