Founders Q3 2017 SaaS Industry Update

By: Zane Tarence

In Founders’ Q3 2017 SaaS Market Update, we recap recent transactions seen in the industry and provide industry benchmarks designed to be insightful and valuable for both operators and investors in the space.

We also explore revenue recognition changes required by ASC 606 for contractual revenue that roll out beginning in January 2018, and link helpful articles covering the importance of cohort analysis, data security, and the increasing trend of SaaS companies focusing on SMBs, as opposed to large enterprise.

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About Founders Advisors

Founders Advisors (Founders) is a merger, acquisition & strategic advisory firm serving middle-market companies. Founders’ focus is on oil and gas, SaaS/software, industrials, internet, healthcare, digital media and industrial technology companies located nationwide, as well as companies based in the Southeast across a variety of industries. Founders’ skilled professionals, proven expertise and process-based solutions help companies access growth capital, make acquisitions, and/or prepare for and execute liquidity events to achieve specific financial goals. In order to provide securities-related services discussed herein, certain principals of Founders are licensed with M&A Securities Group, Inc. or Founders M&A Advisory, LLC, both members of member FINRA & SiPC. M&A Securities Group and Founders are unaffiliated entities. Founders MA Advisory is a wholly-owned subsidiary of Founders Advisors, LLC. Neither Founders M&A Advisory nor Founders Advisors, LLC provide investment advice. For more information, visit