Notable & Quotable

“At this point, cloud adoption is mainstream. The expectations of the outcomes associated with cloud investments therefore are also higher. Adoption of next-generation solutions are almost always ‘cloud-enhanced’ solutions, meaning they build on the strengths of a cloud platform to deliver digital business capabilities.” – Sid Nga, Gartner Vice Presidentof Research

“Volume of data is important, but it is more important to be able to add new analytics use cases quickly and then be able to support and manage hundreds or even thousands of those use cases as your business evolves.” – Todd Goldman, Infoworks Vice President of Marketing

“As organizations use AI and data to stay relevant to their buyers in real-time, they need automation to ensure they are being fully adaptive to meet those needs.” – Steve Gershik, InRiver CMO

“The data and technology that helps brand marketers resolve an individual’s identity and create a more relevant experience for the customer will have the greatest impact on the industry.”– Aimee Irwin, Experian Vice President of Strategy

Growth

Product-led growth is a strategy that uses product value to pursue growth and expansion in a market. The driving principle behind product-led growth: have a product users can’t live without. The traditional approach to SaaS growth involves building a product, then hiring a sales team to sell the product, but in this piece Patrick Campbell describes the operative principles behind product-led growth and why a bottoms-up approach is effective.

UX

When designing for the web, product managers can analyze usage data and compare different interfaces in A/B tests. This is sometimes called “data-driven design”, but it can also be thought of as data-informed design — the designer is still driving, not the data. In this write-up, Kerry Rodden at GV Library walks us through the HEART framework and the goalssignals metrics process to optimize your product’s UX and maximize user satisfaction.