In the MarTech May 2025 Market Update, we highlight public market trends, M&A activity, and some of the more active buyers/investors. We also share key performance indicators and valuation trends for sub-sectors within the Marketing Technology and Services space. Our update also includes:

•  Entrepreneurs’ Corner | Curated Content and Valuation Scorecard
• Valuation and Operating Metrics | Analysis of Key Performance Indicators
•  About Us | Founders Advisors Overview and Transaction Experience

As we head into the second half of 2025, Founders remains focused on helping founder-owned and led businesses achieve their goals, whether that is to exit completely, take some chips off the table, or raise capital to accelerate growth.

If you or someone you know has questions about the MarTech sector, what buyers and investors are looking for, or valuation trends, please feel free to reach out to Brad Johnson at bjohnson@foundersib.com. For those considering a transaction or even preparing well in advance of one, we would love to share more about how we uniquely position each business to maximize value, minimize the disruption to your daily business, and optimize the probability of a successful outcome.