BIRMINGHAM, AL. (August 13, 2025) – Founders is pleased to announce the sale of Rentgrata, a pioneering peer-to-peer resident engagement SaaS platform for the multifamily space, to Opiniion, a leading provider of resident satisfaction software to property managers. Together, Opiniion and Rentgrata now support over 2,000,000 units across 9,000+ communities nationwide, establishing it as a leading resident experience and operations hub. Opiniion is backed by Five Elms Capital, and Rentgrata was exclusively advised by principals of Founders Advisors in this transaction.

Founded in 2016, Rentgrata connects prospective multifamily renters with current residents, bringing trust and transparency to the leasing process. The Company’s AI-powered software platform enables property management companies to convert more leads and streamline leasing by delivering actionable renter insights. This strategic acquisition integrates two innovative proptech solutions to create an industry leading, end-to-end platform designed to enhance the entire resident journey, from pre-lease to lease renewal to move out.

“Joining Opiniion was a natural fit,” said Ben Margolit, Co-Founder and CEO of Rentgrata. “We’ve always believed in the power of authentic resident voices to shape leasing outcomes. With Opiniion, we can now extend that impact well beyond the lease signing, giving property teams smarter solutions to engage and retain residents.”

“This acquisition is a major step forward in redefining how properties attract, engage, and retain residents,” said Devin Shurtleff, CEO of Opiniion. “By bringing Rentgrata into the Opiniion ecosystem, we’re creating one solution that addresses two critical stages in the resident journey: the initial prospect experience and the long-term resident relationship. It’s a powerful convergence that reinforces our commitment to becoming the industry’s first all-in-one resident operations platform.”

“Opiniion and Rentgrata share a commitment to creating meaningful, measurable impact for property operators and renters alike,” added Stephanie Schneider, Partner at Five Elms Capital. “We’re excited to support the acquisition and believe it further solidifies Opiniion as a leader in resident experience technology.”

“We were approached by multiple potential buyers, but we knew we needed assistance navigating the process from there,” Ben Margolit continued. “Beyond the high-level terms presented, we needed a better understanding of the fine print and all the moving pieces of the transaction. Founders Advisors provided that and much more. I was impressed by their proactivity throughout the diligence process. I never felt like I needed to do every little thing on my own. I am truly grateful for their partnership.”

“Ben, Sam, and Zach identified a gap in the lead-to-lease journey and established Rentgrata as a market leader within the proptech sector,” said Brad Johnson, Managing Director at Founders Advisors. “The acquisition by Opiniion reinforces the unique solution and value proposition Rentgrata delivers to prospective renters, current residents, and property managers. Our team couldn’t be more excited for Ben and the Rentgrata team, and we know the future is bright as these two organizations join forces to continue transforming the multifamily space.”

About Rentgrata

Rentgrata is a peer-to-peer engagement platform that connects prospective renters with real residents of apartment communities. By fostering authentic, one-on-one conversations, Rentgrata gives prospects real insight into what it’s like to live at a property, while helping property teams build trust and drive qualified leads. For more information, visit www.rentgrata.com

About Opiniion

Opiniion is a leading resident satisfaction platform in multifamily, student, and senior housing, helping property managers collect real-time feedback, generate online reviews, and improve resident experiences. Now expanding into a full resident operations hub, Opiniion empowers teams to manage the full resident journey with tools that impact every stage of the resident journey. For more information, visit www.opiniion.com

About Five Elms Capital

Five Elms Capital is a growth investor in software businesses that users love, providing capital and resources to help companies accelerate growth and further cement their role as industry leaders. With over $3 billion in assets under management and a team of over 80 professionals, Five Elms has invested in more than 70 software platforms worldwide. Beyond providing capital, Five Elms delivers strategic and operational expertise, focused on executing initiatives that move the needle on growth, retention, product, and AI to set companies up for long-term success. For more information, visit www.fiveelms.com

About Founders Advisors

Founders is a merger, acquisition, & strategic advisory firm serving middle-market companies. Founders focuses on helping companies across technology, business services, consumer, energy, industrial, and healthcare industries. Founders’ skilled professionals, proven expertise, and process-based solutions help companies access growth capital, make acquisitions, and/or prepare for and execute liquidity events to achieve specific financial goals. To provide securities-related services, certain principals of Founders Advisors, LLC are licensed with Founders M&A Advisory, LLC, member FINRA and SiPC. Founders M&A Advisory, LLC is a wholly owned subsidiary of Founders Advisors, LLC. Neither Founders Advisors nor Founders M & A Advisory provide investment advice. For more information, please visit www.foundersib.com.