In this edition of Founders’ Marketing Technology and Services Market Update, our team provides the latest insights from the marketplace, including:

1. Analysis of sector-specific key performance indicators and valuation trends
2. Curated content for entrepreneurs and operators, including:
   • How AI search visibility is transforming the B2B buyer journey and strategies for maintaining high “AI visibility”
   • What marketers are focused on when selecting MarTech vendors in today’s competitive landscape
   • Best practices for managing equity compensation plans for your “A” players
3. M&A activity, public market trends, and active market participants

If you or anyone you know has questions around the Marketing Technology and Services sector, please feel free to reach out to Brad Johnson, Managing Director on Founders’ Technology & Business Services Team, for more information.