Founders Advises Turing Analytics in Sale to Novi Labs
BIRMINGHAM, Ala. (Apr 29, 2026) – Founders is pleased to announce the sale of Turing Analytics, the company behind EVA, to Novi Labs, a portfolio company of Invictus Growth Partners. Turing’s EVA platform is a Canadian-focused upstream analytics and proprietary data platform. Turing Analytics was exclusively advised by principals of Founders Advisors in this transaction.
Turing Analytics developed EVA in partnership with McDaniel & Associates, one of Canada’s leading reservoir engineering firms. EVA provides well-level forecasts, technical analysis, and engineering insight across Canadian basins and is embedded in evaluation workflows across operators, investors, and advisory firms. The EVA platform is used by clients representing over 50% of Canada’s oil and gas production.
Together, Novi and Turing support operators and institutional investors managing tens of billions of dollars in annual upstream capital deployment across the region. The integrated platform enables customers to assess assets across U.S. and Canadian basins using a unified dataset and modeling framework, without switching systems or reconciling separate outputs. This enables direct comparability across regions, improves prioritization of capital deployment, and increases confidence in cross-border investment decisions.
“EVA began out of necessity,” said Brian Hamm, CEO of Turing Analytics. “Modern well design and the multivariate analysis it demands had outgrown traditional tools, and we needed a better way. That challenge led Turing and McDaniel to build EVA and usher in a new era of reservoir and asset evaluation. From a standing start, we’ve grown to nearly 40 team members in five years, and thanks to this exceptional team, EVA is now trusted by clients operating more than 50% of Canada’s production. We’re excited to take the next step with Novi Labs, combining the strengths of both companies to set a new standard for North American upstream analytics.”
“Novi was founded on the belief that the best capital decisions come from forecasts built upon proprietary data and AI-driven models,” said Scott Sherwood, CEO of Novi Labs. “For a decade, we’ve proven that in the U.S. market. Turing has proven it in Canada. Together, we close the last major gap in North American upstream intelligence and give investors on both sides of the border the ability to quickly evaluate opportunities.”
“Founders Advisors was an outstanding partner throughout the transaction process,” said Brian Hamm, CEO of Turing Analytics. “Their team brought deep market knowledge, ran an efficient and thoughtful process, and provided steady guidance from start to finish. We’re grateful for their support in helping us find the right strategic fit with Novi Labs.”
“The Turing Analytics team embodies the exact combination of technical depth and commercial instinct that characterizes category-defining companies,” said Brad Johnson, Managing Director at Founders Advisors. “Brian’s vision for the EVA platform resulted in a loyal customer base, an impressive reputation, and a solution that became the analytical standard for the Canadian energy sector. We are grateful for the trust the Turing team placed in us and excited to watch what Turing and Novi accomplish together.”
To view the full transaction announcement, please visit: Novi Labs Acquired Turing Analytics
About Turing Analytics
Turing Analytics is a Calgary-based technology company and developer of EVA, a cloud-based upstream analytics platform built in partnership with McDaniel Research. EVA integrates geological, engineering, and production data to support decision-making across the Canadian energy sector. https://www.turinganalytics.net/
About Novi Labs
Novi Labs is the leading AI-driven energy analytics platform redefining how energy operators and investors make high-stakes capital decisions. Built on proprietary machine learning, exclusive datasets, and deep reservoir expertise, Novi delivers the industry’s most accurate well-level forecasts and development insights. Many leading E&P operators and mineral owners rely on Novi, with billions in monthly capital decisions flowing through the platform. Novi is headquartered in Austin, Texas. www.novilabs.com
About Founders Advisors
Founders is a merger, acquisition, & strategic advisory firm serving middle-market companies. Founders focuses on helping companies across technology, business services, consumer, energy, industrial, and healthcare industries. Founders’ skilled professionals, proven expertise, and process-based solutions help companies access growth capital, pursue acquisitions, and/or prepare for and execute liquidity events to achieve specific financial goals. In order to provide securities-related services, certain principals of Founders Advisors, LLC are licensed with Founders M&A Advisory, LLC, member FINRA and SIPC. Founders M&A Advisory, LLC is a wholly owned subsidiary of Founders Advisors, LLC. Founders Advisors, LLC does not provide investment advice. For more information, please visit www.foundersib.com.