Founders Advises Kukui in its Recapitalization by SSM Partners

Founders Advisors - Kukui Sell-Side Transaction

BIRMINGHAM, Ala. (June 11, 2019) – Founders Advisors (“Founders”) is pleased to announce that certain principals served as the exclusive financial advisor to Kukui Corporation (“Kukui”), provider of the All-in-One Success Platform®, a market leading digital marketing solution for the automotive aftermarket industry, in its strategic growth investment from SSM Partners. Kukui secured $27 million in Series A funding. The strategic growth investment from Memphis-based SSM Partners will provide Kukui with resources to accelerate continued platform innovation, rapid market expansion, expanded customer services, and support accelerated growth in the automotive aftermarket industry.

Since its launch in 2011, over 2,000 auto repair businesses worldwide have trusted Kukui to manage their marketing, websites and customer retention needs, and they have relied on the Kukui platform to provide them with deep analytics about the health and success of those programs. Kukui’s focus is to enable shop owners to be successful both personally and professionally, and to provide them with solutions that build trust between motorists and their local repair shop.

“We are very excited to complete this transaction with the team at SSM Partners. The past year Kukui has seen record-breaking growth month after month. This investment signals the launch of our next phase of transformational growth,” said Todd Westerlund, CEO of Kukui. “Clearly, the experience SSM brings in helping businesses scale will be invaluable to Kukui, but equally important is their match in both company style and culture with Kukui.”

“One of Kukui’s most valuable attributes is the way its mission to deliver unmatched value and service to customers translates into a solution that uniquely meets its customers’ needs,” commented Zane Tarence, Managing Director at Founders Advisors. “A testament to Kukui’s focused strategy is its position as the leading automotive aftermarket SaaS CRM and digital marketing platform. We remain extremely bullish on the automotive aftermarket as well as the capital market interest in cloud-based applications serving this segment. Our team is grateful to have served Kukui in this process, and we’re especially excited for the company’s next phase of growth.”

About Founders Advisors

Founders is a merger, acquisition, & strategic advisory firm serving middle-market companies. Founders’ focuses on helping Founder based companies across business services, consumer, energy, healthcare, industrial, and technology companies located nationwide, as well as companies based in the Southeast across a variety of industries. Founders’ skilled professionals, proven expertise and process-based solutions help companies access growth capital, make acquisitions, and/or prepare for and execute liquidity events to achieve specific financial goals. In order to provide securities-related services discussed herein, certain principals of Founders Advisors, LLC are licensed with M&A Securities Group, Inc. or Founders M&A Advisory, LLC, both members FINRA and SIPC. M&A Securities Group and Founders are unaffiliated entities. Founders M&A Advisory, LLC is a wholly-owned subsidiary of Founders Advisors, LLC. Neither Founders M&A Advisory, LLC nor Founders Advisors, LLC provide investment advice.

About Kukui Corporation

Kukui enables success. The Kukui All in One Success Platform® empowers each of Kukui’s clients with quantitative data showing their return on investment, the number of new clients based on their POS system, statistics revealing their customer retention rate, and areas to improve their business through the tracking of phone calls, appointment forms, and feedback from customer reviews. Kukui enables shop owners to focus “on the business.” For more information visit Kukui at or call (877) 695-6008.