By: Mike McCraw

“The magnitude and persistence of its (COVID-19) overall effect on the U.S. economy remain highly uncertain and the situation remains a fluid one. Against this background, the committee judged that the risks to the U.S. outlook have changed materially. In response, we have eased the stance of monetary policy to provide some more support to the economy.” – Jerome Powell, Chair of the Federal Reserve

 “It is important for brands to invest in technology, since the expectations of today’s consumer have changed significantly. If consumers have a brand’s app on their phone, it is much more likely they will visit the store.” – Mark Wasilefsky, Head of Restaurant Franchise Finance at TD Bank

“Now is the best time to put a capital structure in place that can withstand a correction, so that you are well positioned to take advantage of the opportunities that are going to emerge” – Rick Thompson, Head of BMO Harris Franchise Finance Group