The SaaS market is entering 2026 in a reset environment, not a collapse. Public multiples have repriced, scrutiny has increased, and AI is reshaping competitive moats. In our February 2026 SaaS Industry Update, we outline what is changing and where disciplined operators can still create value. Key Highlights: M&A activity rebounded in 2025, with global…
GRO Marketing has been acquired by OuterBox.
BIRMINGHAM, Ala. (Jan 22, 2026) – Founders is pleased to announce the sale of GRO Marketing to OuterBox, a portfolio company of WILsquare Capital. GRO Marketing is a full-service digital performance marketing agency specialized in serving multifamily, student housing, and senior living community clients. GRO was exclusively advised by principals of Founders Advisors in this…
In this edition of Founders’ Enterprise Support Software Vertical Coverage Report, our team shares key market takeaways and recent activity across the Enterprise Support Software landscape. The report includes coverage across supply chain software, FP&A software, and workflow and process automation software, along with broader insights on valuation trends and investor priorities. This report includes:…
In this edition of Founders’ Marketing Technology and Services Market Update, our team provides the latest insights from the marketplace, including: Analysis of sector-specific key performance indicators and valuation trends Curated content for entrepreneurs and operators, including: How AI search visibility is transforming the B2B buyer journey and strategies for maintaining high “AI visibility” What…
The SaaS market is proving more resilient than many expected in late 2025, thanks to sustained macro-momentum, strategic dealmaking, and rapid technology change. In our latest SaaS Industry Update, we unpack the major forces driving the software landscape today—and highlight where savvy investors and operators are focusing their attention. Key Highlights Macro tailwinds still in…